Prime Minister Narendra Modi inaugurated PM Ekta Mall in Guwahati's Betkuchi area on March 13, 2026, a Rs 278 crore facility built with Rs 226 crore in central government funding, designed as a permanent national marketplace for Geographical Indication (GI)-tagged goods, One District One Product (ODOP) items and traditional handicrafts from every district of Assam and every state and union territory of India. Spanning roughly 38,713 square metres near the Assam Trade Promotion Organisation complex, the mall represents Assam's entry into a national scheme that, taken together across all participating states, carries a combined outlay of Rs 5,000 crore.
Guwahati's Ekta Mall is one node in a much larger national experiment: the Centre's push, launched through the Union Budget 2023-24 under the Scheme for Special Assistance to States for Capital Investment (SASCI), to give every state at least one dedicated "Unity Mall" — typically sited in the state capital or a major tourism hub — intended to give local artisans, weavers and small producers direct, permanent retail access to both domestic and international buyers, rather than relying solely on seasonal exhibitions, government emporiums or informal markets.
Background
The PM Ekta Mall initiative sits at the intersection of two policy threads the central government has pursued for years: the ODOP scheme, which identifies and promotes a signature product from each of India's districts, and the broader push to commercially formalise India's GI-tagged goods — products legally certified as originating from a specific geographic region with unique qualities tied to that origin, ranging from Assam's Muga silk to specific handloom and craft traditions found nowhere else. Both schemes have historically struggled with the same bottleneck: recognition and certification do not automatically translate into market access, and many GI-tagged and ODOP artisans have continued to rely on informal, low-margin sales channels even after gaining official recognition.
Ekta Malls are designed to solve that market-access gap by giving these products permanent, dedicated retail space in a modern, mall-format facility rather than requiring artisans to travel to periodic trade fairs or government-run exhibitions. As of the scheme's rollout, most Indian states had begun work on their own Unity Malls, though several — including West Bengal, Delhi, Jammu & Kashmir, Chandigarh, Ladakh, and the Andaman & Nicobar, Lakshadweep and Puducherry union territories — had not yet started construction or secured central approval, making Assam's completed and operational facility one of the scheme's more advanced implementations nationally.
Key Details
- Location: Betkuchi, Guwahati, near the Assam Trade Promotion Organisation complex.
- Inauguration: March 13, 2026, by Prime Minister Narendra Modi.
- Cost: Rs 278 crore total project cost, with Rs 226 crore contributed by the central government.
- Size: Approximately 38,713 square metres.
- Product focus: GI-tagged goods, One District One Product (ODOP) items, traditional handicrafts and handloom textiles.
- Representation: Dedicated retail and exhibition spaces for all 35 districts of Assam, alongside stalls representing every Indian state and union territory.
- Additional facilities: Showrooms of leading Indian brands, food courts, digital kiosks, modern amenities and parking, positioning the mall as both a commercial venue and a cultural attraction for tourists.
- National scheme scale: Operates under the Scheme for Special Assistance to States for Capital Investment (SASCI), with a combined national outlay of Rs 5,000 crore across all participating states' Unity Malls.
- Policy goals: Strengthening the "Make in India" mission, promoting the ODOP scheme, fostering national integration, and providing weavers, artisans and small producers with greater and more direct market access.
At a Glance
| Metric | Detail |
|---|---|
| Total project cost | Rs 278 crore |
| Central government contribution | Rs 226 crore |
| Facility size | ~38,713 sq metres |
| Assam districts represented | All 35 |
| National scheme outlay (all states) | Rs 5,000 crore |
| States/UTs yet to start construction (at rollout) | West Bengal, Delhi, J&K, Chandigarh, Ladakh, A&N Islands, Lakshadweep, Puducherry |
Local Impact
For Assam's artisan communities — weavers producing Muga, Eri and Pat silk, bamboo and cane craftspeople, tribal handloom producers and GI-tagged specialty goods makers — the mall's core promise is a permanent, formal retail channel that does not depend on securing a stall at a periodic trade fair or exhibition. For producers who have historically sold through informal networks or middlemen who capture much of the retail margin, direct access to a dedicated, high-footfall commercial space in Guwahati represents a potential shift toward capturing more of their products' final sale value.
The mall's design — representing all 35 of Assam's districts alongside every Indian state and union territory under one roof — also gives it a dual function beyond pure commerce: it operates as a de facto cultural exhibition space, exposing visitors (including the tourists Assam has been actively courting through its broader tourism push) to the state's craft diversity in a single visit, complementing rather than competing with dedicated cultural sites like Majuli's satras or state-run craft villages.
Whether the mall delivers on its market-access promise in practice will depend heavily on execution details that go beyond the building itself: how artisan stall allocation is managed, whether rents and participation costs remain accessible to small producers rather than favouring larger, better-capitalised handicraft businesses, and how effectively the facility is marketed to draw the sustained footfall — both tourist and local — needed to make artisan stalls commercially viable over the long term rather than functioning as a one-time inauguration showcase.
What Happens Next
With the facility now operational, the next phase for Ekta Mall Guwahati is less about construction and more about sustained commercial performance — stall occupancy rates, sales volumes for participating artisans, and footfall trends will determine whether the facility becomes a genuine market-access success story or struggles to sustain the initial attention generated by its high-profile inauguration. Given that several other states have yet to complete their own Unity Malls, Assam's facility is also likely to serve as an early reference case nationally for how well the broader Rs 5,000 crore scheme delivers on its market-access goals — successes and shortcomings at Guwahati's mall could shape design and implementation decisions for Unity Malls still under construction elsewhere in India.
Frequently Asked Questions
What is PM Ekta Mall?
A national scheme, also called Unity Mall, giving each Indian state a dedicated retail facility for GI-tagged goods, One District One Product items and traditional handicrafts, operating under the Scheme for Special Assistance to States for Capital Investment.
When did Guwahati's Ekta Mall open?
It was inaugurated by Prime Minister Narendra Modi on March 13, 2026.
How much did the Guwahati facility cost?
Rs 278 crore total, with Rs 226 crore contributed by the central government.
Where is it located?
In Betkuchi, Guwahati, near the Assam Trade Promotion Organisation complex.
What products does the mall showcase?
GI-tagged goods, ODOP items, traditional handicrafts and handloom textiles, with stalls representing all 35 districts of Assam and every Indian state and union territory.
What is the goal of the PM Ekta Mall scheme nationally?
To strengthen the Make in India mission, promote the ODOP initiative, foster national integration, and give artisans and small producers greater direct market access, with a combined national outlay of Rs 5,000 crore.
Do all Indian states have an Ekta Mall yet?
No — several states and union territories, including West Bengal, Delhi, Jammu & Kashmir, Chandigarh, Ladakh, Andaman & Nicobar Islands, Lakshadweep and Puducherry, had not started construction or secured central approval as of the scheme's broader rollout.
What amenities does the mall include besides artisan stalls?
Showrooms of leading Indian brands, food courts, digital kiosks, parking and other modern amenities.
Sources
Pratidin Time, Northeast Live TV, News9live, Invest India, GKToday, PIB.






