Jorhat, Assam's tea capital and gateway to Majuli Island, has been named India's No. 1 trending domestic travel destination for 2026 by Skyscanner's annual Travel Trends Report, after flight searches for the city surged 493% year-on-year between January and June 2025 compared to the same period the previous year — outpacing global hotspots including Berlin and Phuket on the platform's search data.
Background
Once the last capital of the Ahom Kingdom and long known simply as the "Tea Capital of the World" for its dense concentration of tea estates, Jorhat has historically drawn far less mainstream tourist attention than Assam's headline destinations like Kaziranga National Park or Guwahati. Skyscanner's Travel Trends Report, compiled from the platform's flight search data across Indian travellers, is closely watched in the travel industry as an early indicator of where demand is shifting before it shows up in formal arrival statistics or hotel occupancy figures.
The surge reflects a broader shift the report identifies among Indian travellers: roughly one in three are now actively avoiding crowded, tourist-heavy locations in favour of authentic, less-commercialised alternatives, while 82% of Indian travellers say they are motivated by "destination check-ins" — choosing where to go based on unique stays and experiences rather than conventional landmark-chasing. Jorhat, with its tea-estate heritage bungalows, riverside retreats and proximity to a UNESCO-tentative natural landscape, sits squarely within that emerging preference pattern, alongside Varanasi, which the same report flagged for a similar search surge driven by cultural-roots tourism.
Key Details
- Jorhat recorded a 493% year-on-year increase in flight searches for the January-June 2025 period compared to January-June 2024, according to Skyscanner data.
- The city topped Skyscanner's list of trending domestic destinations for Indian travellers, ahead of established international names like Berlin and Phuket in relative search growth terms.
- Jorhat's core tourism draw is its role as the primary gateway to Majuli, the world's largest river island, located roughly 20 km away on the Brahmaputra and under long-standing consideration for UNESCO World Heritage status.
- Connectivity improvements have accompanied the demand surge: new direct flights now link Jorhat with Kolkata, Delhi and Guwahati, and approximately ₹150 crore has been earmarked for land acquisition to expand Jorhat Airport.
- Growth in tea-estate homestays, heritage bungalow stays and river-island tours has expanded the city's accommodation options beyond conventional hotels, aligning with traveller demand for authentic, experience-led stays.
- Digital word-of-mouth has played a significant role, with travel bloggers and short-form video creators increasingly showcasing Jorhat's tea gardens, Majuli's spiritual satras, and Assamese cuisine to online audiences.
At a Glance: Why Jorhat Is Trending
| Factor | Detail |
|---|---|
| Search growth | +493% YoY flight searches (Jan-Jun 2025 vs Jan-Jun 2024) |
| Global ranking | Topped Skyscanner's trending list, ahead of Berlin, Phuket |
| Core draw | Gateway to Majuli, world's largest river island |
| Airport investment | ~₹150 crore for land acquisition/expansion |
| New flight routes | Direct connections to Kolkata, Delhi, Guwahati |
| Traveller motivation | 82% of Indian travellers cite "destination check-ins" over landmarks |
Local Impact
For Jorhat's local economy, a sustained tourism surge — if converted from search interest into actual bookings and arrivals — represents a significant opportunity beyond the district's traditional tea-estate employment base, extending into hospitality, homestay operators, local transport, guiding services and small-scale hospitality entrepreneurship. Majuli, given its role as the primary onward destination from Jorhat, stands to see corresponding visitor growth, though the island's fragile ecology — it is losing an estimated 1% of its landmass annually to Brahmaputra erosion — means any tourism growth strategy will need to balance visitor numbers against environmental carrying capacity.
The airport expansion funding and new flight routes also matter beyond tourism: improved air connectivity to Kolkata, Delhi and Guwahati benefits Jorhat's tea trade, business travel and general regional accessibility, meaning the infrastructure investment triggered partly by the tourism surge has knock-on benefits for the wider Upper Assam economy.
What Happens Next
Industry observers expect the Assam government and private tour operators to respond to Jorhat's trending status by developing new eco-tourism circuits linking the city with Kaziranga National Park, Sivasagar's Ahom-era monuments, and Majuli, creating a more structured multi-destination Upper Assam travel loop rather than relying on Jorhat as a standalone stop. Continued investment in Jorhat Airport's expansion and further homestay and heritage-stay development are likely over the coming tourist season as operators respond to the demand signal identified in the Skyscanner data. Whether the search-interest surge converts into a comparable rise in actual visitor arrivals and overnight stays will become clearer as the 2026-27 tourism season data is reported.
Frequently Asked Questions
Why was Jorhat named India's top trending destination for 2026?
Skyscanner's Travel Trends Report recorded a 493% year-on-year surge in flight searches for Jorhat between January and June 2025, the highest growth rate among domestic destinations tracked, surpassing even international hotspots like Berlin and Phuket.
What makes Jorhat a popular tourist destination?
Jorhat is known as Assam's tea capital, was the last capital of the Ahom Kingdom, and serves as the main gateway to Majuli, the world's largest river island, giving it both cultural heritage and natural attraction appeal.
How is Jorhat connected by air?
New direct flights link Jorhat with Kolkata, Delhi and Guwahati, and approximately ₹150 crore has been earmarked for land acquisition to expand Jorhat Airport.
What is driving the shift toward destinations like Jorhat?
Skyscanner's research found that roughly one in three Indian travellers are avoiding crowded tourist hotspots in favour of authentic alternatives, with 82% saying they choose destinations based on unique stays and experiences rather than famous landmarks.
What is Jorhat's connection to Majuli?
Jorhat is located roughly 20 km from Majuli, the world's largest river island on the Brahmaputra, which is under long-standing consideration for UNESCO World Heritage status.
What kind of accommodation is available in Jorhat?
The city has seen growth in tea-estate homestays, heritage bungalow stays and river-island tour offerings, supplementing conventional hotel accommodation.
Has this trend been confirmed in actual visitor numbers?
The 493% figure reflects flight search data rather than confirmed arrivals; whether this search interest converts into comparable growth in actual visitor numbers will become clearer as tourism season data is reported.
What other Upper Assam destinations could benefit?
Tour operators and officials are expected to develop circuits linking Jorhat with Kaziranga National Park, Sivasagar's historical monuments, and Majuli into a combined Upper Assam travel loop.
Sources
Business Today, The Sentinel (Assam), Assam Info, Explurger






