The Locals

About the Business

The Locals: A Gateway to Authentic Assamese Experiences

Nestled in the heart of the vibrant city, at Swagota Enivission, HDFC Home Loan building, next to Hotel Lily, The Locals stands as a beacon of authentic Assamese culture and craftsmanship. More than just a business, The Locals is a curated experience designed to connect visitors and residents alike with the rich heritage, unique artistry, and unparalleled hospitality of Assam. In a region known for its natural beauty and distinct cultural identity, The Locals provides a platform for local artisans, producers, and entrepreneurs to showcase their talents and products, contributing to the sustainable growth of the local economy and preserving the essence of Assamese tradition. We aim to bridge the gap between the exceptional skills within Assam and a wider audience, fostering appreciation and patronage of genuine local creations.

Core Services and Products: A Celebration of Assam

The Locals offers a diverse array of services and products, all carefully selected to represent the best of Assam. Our core offerings include:

• Handloom and Handicrafts: We feature an exquisite collection of handwoven textiles, including the famed Muga silk, Eri silk, and Pat silk, alongside traditional Assamese jewelry, bamboo crafts, and pottery. Each piece tells a story of generations of skilled artisans, using techniques passed down through families and reflecting the unique cultural identity of different tribes and communities. Unlike mass-produced alternatives, our handloom and handicraft products are characterized by their exceptional quality, intricate designs, and sustainable production practices.



• Local Food Products: We curate a range of authentic Assamese food products, from traditional pickles and spices to locally grown teas and organic honey. These products offer a taste of Assam's culinary heritage, using locally sourced ingredients and traditional recipes. Our emphasis is on supporting local farmers and producers who prioritize sustainable agriculture and ethical practices. Patrons can be assured of freshness and authenticity, experiencing the true flavors of the region.



• Cultural Experiences: Beyond products, The Locals offers curated cultural experiences, including traditional dance performances, cooking workshops, and guided tours of local villages and tea gardens. These experiences provide an immersive glimpse into the daily lives and cultural traditions of the Assamese people. Our aim is to promote cultural understanding and appreciation, while supporting local communities through responsible tourism.



• Custom Gift Curation: We specialize in creating bespoke gift hampers and personalized products, tailored to individual preferences and occasions. This service is particularly popular for corporate gifting and special events, allowing customers to showcase the best of Assam to clients, employees, or guests.

Our unique selling point lies in our commitment to authenticity, sustainability, and community empowerment. We prioritize sourcing directly from local artisans and producers, ensuring fair prices and supporting their livelihoods. Our products are not just commodities; they are cultural artifacts that embody the spirit and creativity of Assam. By choosing The Locals, customers are not just buying a product or service; they are investing in the preservation of a rich cultural heritage and the sustainable development of a vibrant local economy.

Customer Experience: Building Connections and Fostering Community

At The Locals, we believe that customer service is about more than just transactions; it's about building relationships and fostering a sense of community. Our staff is knowledgeable about the products and services we offer, and passionate about sharing their knowledge with customers. We strive to create a welcoming and informative environment where customers can learn about Assamese culture, discover unique products, and connect with local artisans and producers. We provide personalized recommendations, tailored to individual needs and preferences, ensuring that every customer has a memorable and enriching experience. Regular workshops featuring local artisans performing and selling their craft fosters connection with the community.

We actively engage with the local community through partnerships with local organizations and participation in cultural events. We aim to be more than just a business; we aspire to be a cultural hub where people can come together to celebrate and appreciate the rich heritage of Assam. Our location, next to Hotel Lily and within the HDFC Home Loan building, provides easy access and visibility, making us a convenient destination for both tourists and residents. By fostering strong relationships with our customers and the local community, we aim to build a loyal customer base and establish The Locals as a trusted brand that represents the best of Assam.

Future Vision: Growing Sustainably and Preserving Heritage

The Locals envisions becoming the leading platform for promoting Assamese culture and craftsmanship, both locally and globally. Our future plans include expanding our product range to include more diverse offerings from across Assam, such as traditional musical instruments, indigenous art forms, and local literature. We aim to establish an online presence to reach a wider audience and facilitate online sales, while continuing to prioritize ethical and sustainable practices. Exploring opportunities to partner with tourism agencies to showcase the cultural heritage of Assam will also be a focus.

We are committed to fostering sustainable growth by supporting local artisans and producers, promoting fair trade practices, and investing in community development initiatives. Our long-term goal is to create a positive impact on the local economy and contribute to the preservation of Assamese culture for generations to come. By remaining true to our core values of authenticity, sustainability, and community empowerment, The Locals aspires to be a catalyst for positive change and a beacon of hope for the future of Assam.