KitChai

About the Business

KitChai, nestled in the vibrant heart of Guwahati at Commerce Point, Boys Hostel, RG Baruah Rd, opposite Gauhati Commerce College, is more than just a tea stall; it's a cultural hub and a modern interpretation of Assam's rich tea heritage. We aim to provide a refreshing and authentic experience, catering to the diverse palates of students, professionals, and residents alike. KitChai stands out by blending traditional Assamese flavors with contemporary brewing techniques and a commitment to fostering a welcoming community space. We're dedicated to creating a unique tea-drinking experience that resonates with the local community and celebrates the essence of Assam.

At its core, KitChai offers a diverse menu centered around Assam tea, showcasing its versatility and depth. We feature classic milk teas prepared with locally sourced ingredients, alongside innovative tea-based beverages such as iced teas, tea lattes, and even tea-infused mocktails. Our unique selling point lies in our commitment to quality and experimentation. We source premium Assam tea leaves directly from local gardens, ensuring freshness and supporting regional farmers. We also offer a rotating selection of seasonal specials, incorporating local fruits and spices to create exciting and novel flavor combinations. Complementing our tea selection, we offer a curated menu of light snacks and traditional Assamese delicacies, perfectly paired to enhance the tea-drinking experience. This includes items like Singara, Ghugni, and other locally popular snacks, providing a convenient and affordable option for students and office workers in the area. Our offerings directly address the local market's demand for quality, affordable, and culturally relevant beverages and snacks.

Customer experience is paramount at KitChai. We strive to create a warm, inviting, and inclusive atmosphere where customers can relax, connect, and enjoy a moment of respite. Our staff is trained to be knowledgeable about our tea offerings and provide personalized recommendations based on individual preferences. We believe in fostering genuine connections with our customers, remembering their orders, and engaging in friendly conversation. Beyond providing exceptional service, KitChai actively connects with the local community through various initiatives. We host regular events such as open mic nights, poetry slams, and workshops on Assamese culture and tea appreciation. We also collaborate with local artists and artisans to showcase their work within our space, providing them with a platform to reach a wider audience. Further, KitChai offers student discounts and actively participates in campus events at Gauhati Commerce College, building strong relationships with the student community and becoming a valued part of their daily lives.

Looking ahead, KitChai envisions becoming a leading tea brand in Guwahati and beyond, synonymous with quality, innovation, and community engagement. Our future plans include expanding our menu to incorporate more regional flavors and experimenting with different brewing techniques to create unique tea blends. We also plan to introduce a loyalty program to reward our regular customers and further strengthen our relationships with them. A key element of our growth strategy involves establishing strategic partnerships with local businesses and organizations to expand our reach and enhance our brand visibility. We aim to open additional outlets in strategic locations across Guwahati, while maintaining the same commitment to quality and community that has defined our initial success. Furthermore, we are exploring opportunities to package and sell our signature tea blends online and in select retail outlets, allowing us to reach a wider audience and share the taste of Assam with the world. KitChai aspires to not only serve exceptional tea but also to contribute to the cultural and economic vitality of Assam, celebrating its rich heritage and empowering local communities.