37 Street Affair - Food. Comfort. Flavour - Since 2017

About the Business

Established in 2017, 37 Street Affair – Food. Comfort. Flavour – has become a beloved culinary destination on Panjabari Rd, specifically located at 92, Panjabari Rd, in the heart of Assam. More than just a restaurant, 37 Street Affair is an experience, a place where modern culinary techniques meet the warmth of Assamese hospitality. It represents a unique blend in the local business landscape, offering a contemporary dining experience while remaining deeply rooted in the region’s cultural identity and culinary traditions. Its sustained success demonstrates a deep understanding of local preferences, combined with a commitment to quality and innovation that sets it apart from traditional eateries and fast-food chains prevalent in the area.

At its core, 37 Street Affair offers a diverse menu designed to tantalize taste buds and cater to a wide range of palates. The primary offerings include a curated selection of globally-inspired dishes prepared with locally sourced ingredients whenever possible, guaranteeing freshness and supporting regional farmers. The menu features expertly crafted pizzas with unique flavour combinations, hearty burgers made with premium quality meats, and a variety of continental dishes, from pasta to flavorful rice bowls. A signature selection of Assamese-inspired dishes are also available, incorporating traditional flavors and techniques to create a modern interpretation of classic regional cuisine. Unique selling points include the commitment to using fresh, high-quality ingredients, the innovative menu that combines global trends with local tastes, and the meticulous attention to detail in both food presentation and service. These offerings specifically address a growing need in the local market for a dining establishment that provides a refined yet approachable culinary experience, bridging the gap between casual dining and fine dining establishments. The restaurant also boasts a dedicated beverage menu featuring signature mocktails, refreshing beverages and a curated selection of wines and spirits that complement the food offerings.

Customer experience is paramount at 37 Street Affair. The approach to customer service is built on principles of attentiveness, efficiency, and genuine hospitality. Staff members are trained to anticipate needs, provide informed recommendations, and ensure that every guest feels valued and comfortable. What truly makes the business stand out is its ability to create a welcoming and inclusive atmosphere, making it a preferred spot for families, friends, and colleagues alike. The interior design, carefully curated to provide a modern yet cozy ambiance, further enhances the dining experience. Beyond the immediate customer interactions, 37 Street Affair actively connects with the local community through participation in local events, partnerships with local businesses, and support for local initiatives. This active community engagement has fostered a strong sense of loyalty among its customers, solidifying its position as a neighborhood favourite and a valued contributor to the local economy.

The future vision for 37 Street Affair involves strategic growth and expansion while maintaining its commitment to quality and community engagement. Plans are in place to explore opportunities for expanding its footprint, possibly through the establishment of additional locations within Assam or even venturing into other Northeast Indian states. This expansion will be carefully managed to ensure that the brand's core values and commitment to quality are not compromised. There are also plans to enhance the menu offerings, introducing new and exciting dishes that continue to reflect the latest culinary trends while celebrating the unique flavours of Assam. Investment in technology is also a key focus, with plans to implement online ordering platforms, streamline operational processes, and enhance customer engagement through digital channels. The long-term goal is to establish 37 Street Affair as a leading culinary brand in Northeast India, recognized for its innovative menu, exceptional customer service, and unwavering commitment to the local community. By focusing on sustainable growth, continuous improvement, and a strong brand identity, 37 Street Affair is poised to achieve its ambitious goals and continue to delight customers for years to come.